Brain damaged to quit smoking

According to an article one the WebMD website, you have to be brain-damaged to quit smoking ...

Well ... no, not really.

But it seems that damage to a part of the brain called the "insula", terminates the urge for learned dependencies.

From the article:

None of the insula-damaged patients who lost their smoking addiction lost their desire for food, or ate less.

This suggests that insula damage does not make a person lose fundamental urges. Instead, the researchers suggest, insula damage affects only "learned pleasures."