Friday, April 8

finding a win-win situation

divernews.com posted an article on a project to explore the "Amazon Abyss".


that in itself is not that interesting to me.


what impressed me is that this is the typical case of a win-win situation: Simrad Ltd promote their latest equipment, BBC gets a nice documentary, and the "team of expert divers and scientists" get their research done.


nice

No comments: